You know that feeling you get when you buy something you really love? You definitely want to get that feeling the next time you buy a new car or truck. One way you can help increase the odds of that happening is by checking the J.D. Power Automotive Performance, Execution and Layout, or APEAL, Study. This study polls new car owners to determine how they feel about many aspects of their purchase.
Owners were asked rate their emotional attachment and excitement about their vehicles across more than 40 areas. These included a sense of comfort in the driver’s seat, the feeling they get when they press on the accelerator, fuel consumption, and even how safe they feel while driving.
In the 2020 study, the GMC brand came in third place among mass-market brands. It has a score of 857, compared to the mass market average of 838. In addition, the GMC Sierra HD pickup came in first place in its segment.
The Sierra HD has been completely redesigned for 2020, which helps add to its appeal. It boasts a range of best-in-class features including HD cargo bed volume and Crew Cab front head and leg room. You can also tow confidently with a maximum tow rating of up to 35,500 pounds.
Experience the appeal of a GMC suv or truck today when you schedule a test drive at Courtesy Chevy Buick GMC Cadillac.